About Advertising Database
Purpose and Licensed Users:
To provide executives who contact brand spending decision-makers, with a brand-based database that's affordable, content-rich, currency-conscious, expandable, and easy to use. Licensees are large and small, and range from 360 Youth, ABC-TV, A&E, Better Homes & Gardens, Bicycling, Carat, Clear Channel Radio, Fox News, Golf, Google, iVillage, Lamar, National Geographic, New York Times, Reader's Digest Selecciones, Screen Vision, Sirius Satellite Radio, Starcom, Tribune Media Net, Univision Radio, and Universal McCann, to Yahoo!. The vast majority of members renew year after year. Thousands of your marketing colleagues are licensed to use AdData!
Methodology:
Advertising Database's skilled professionals normally enter products and services into AdData that: 1) exist as standalone brands with separate advertising budgets of $1MM+; 2) spend in national consumer media, inclusive of Network TV, National Cable, National Magazines, National Newspapers, Network Radio, Syndicated TV, and Internet; and are neither dealerships nor shadowy direct marketers / websites. These qualified brands are assigned to AdData staff, to be completed and updated on a prescribed basis. Once a brand is dated, users see the date of its most recent update. The AdData staff combs periodicals and the web daily for advertising-related changes, but its best resource is the proactive calling of brands and agencies it does daily to augment and update records. Through this process, 1,000+ brands are revised monthly. The staff concentrates on: 1) providing information for brands meeting the above criteria in all major LNA consumer categories; 2) updating about 50% of these brands every 6 months of any given usage date; and 3) ensuring 99%+ of completed brands are updated within one year.
Content:
Advertising Database delivers 10,000+ brands across 60+ business categories and 50 states, plus 98,000+ key brand and agency decision-makers, perhaps the most complete roster of day-to-day brand-level executives available for top-spending brands. 99%+ of the Database is comprised of completed and dated brands, plus 5,000+ Target/Media Selection screens, all developed by staff.
Founders and Company Officers:
Advertising Database, Inc., incorporated in New York State in 1998 and headquartered in New York City, was founded by Trip Spencer, President and Publisher, and Nick Monjo, VP and Editor. Mr. Monjo retired from the company in 2004. Mr. Spencer served at Hearst as a national sales manager before starting Advertising Database. VP Editorial Director Gloria Wood previously served as an officer at major ad agencies and media research firms. VP Sales Frank Perry served in The U.S. Marines, then as sales director at media and media research firms
Copyright 1998-2008 by Advertising Database, Inc. All rights reserved.