The Advertising Database

About Us

Advertising Database, Inc.®, incorporated in New York State in 1998 and headquartered in New York City, was founded by Trip Spencer, President and Publisher. Spencer had served for 10 years at Hearst as a national sales manager, before starting Advertising Database, Inc.®

VP Editorial Director Gloria Wood had previously served as an officer at media companies and research firms in New York, and at major ad agencies in Detroit and New York.

VP Sales Frank Perry had served as sales director at media and media research firms, and with the U.S. Marines.

As a company, we’re NYC-based advertising professionals who’ve spent 20+ years buying and selling national media. We adhere to the knowledge that brands, not companies, run advertising, and that brand managers and agency media executives decide where and when. We also believe these decision-makers become harder to reach, and rotate more frequently, every year.

So, in 1998, we developed the Advertising Database® 10,000-brand system, to simplify prospecting. Today, we track virtually every brand spending $1MM+ annually in national media, and update contacts within an average currency of two business quarters, leaving virtually none in excess of 365 days. As tens of thousands have come to use Advertising Database®, we’ve added information about brands’ targeting and media planning criteria, and have provided AdData in several web-based versions (Products). You’ll have lots of good questions, like, “How do we know which brands are here and which aren’t?”, “How often is it updated?”, “Can we see when brands plan and how much they spend?”, “Which version of AdData is right for us?” (FAQ), and “How much does it cost?” (Pricing).

All subscribers are asked to adhere to our standard Terms and Conditions. Once you’ve reviewed this site information, feel free to call us at 212-956-0505. Or, if you’re experiential, click here for Live Webinars, and we’ll help you get started. We’re glad you’ve visited, and look forward to helping you simplify prospecting.

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