|
|||||||||
|
|
|||||||||
  What is Advertising Database? What information will we find for these national brands? How often is Advertising Database updated? How has Advertising Database evolved? Can project-based work be ordered by companies or associations? Can we demo AdData products and services, and do you have a trial period? Do you provide training, and is it free? If we buy AdData service, how can we tell if our people are using it? How can we contact you directly? Technical Notes
Q: What is Advertising Database? A: A 10,000+ brand database, which tracks and includes virtually all brands spending $1MM annually in national U.S. media, inclusive of Broadcast, Cable, and Syndicated TV, Network Radio, Magazines, National Newspapers, and U.S. Internet. For these "national"? brands, their local / regional spending in all media types (such as Outdoor and Metro Newspaper) is also included. Many of these brands are also top spenders in promotion, event marketing, public relations, and other non-media arenas. Brands spending less than $1MM, only in U.S. local / regional media, and / or outside the U.S., are included at the editors’ discretion. Q: What information will we find for these national brands? A: Names, exact titles, addresses, phones (often, direct dials), faxes, and (for 88%+) emails for day-to-day decision-makers; name of the brand’s parent company, senior corporate entity owning the parent, the brand’s PIB Codes & Classes, main media planning advertising agency, and all of the above for the brand’s ad agency decision-makers. For most brands, their plan timing, demographic, geographical, media spending, plus merchandising and promotion preferences; and the additional agencies they use for creative, interactive, media buying, and / or ethnic assignments. Q: How often is Advertising Database updated? A: In-house, about 1/12 of the 10,000+ brands are updated for contact data monthly, the oldest brands in the system being updated during any given month (every brand clearly shows the date of its last update). The result: 99.9%+ are updated for contact data within the year, so the average contact data in the system is two business quarters in age. The average number of contact names per brand is 11. (Because many people make advertising decisions for more than one brand, there is name duplication.) 200+ brands are also updated monthly with news, additional ad agency information, target / media planning parameters, and other data. Overall, 50+ brands a day are given significant updates by our editorial staff. Q: How has Advertising Database evolved? A: In 1998, AdData began as a Mac and PC Filemaker Pro CD software solution, mailed monthly to advertising sales subscribers. By 2006, the networkable software was primarily downloaded, priced on a per-user basis. Tradenamed AdData CANVAS®, it provided virtually unlimited search, sort, and export features, but was challenging to learn. In 8/09, we reluctantly removed this software from the market; as we grew to surpass 1,000 media and nonmedia clients, with many thousands of individual users, so did our need to protect marketers from the broadcast fax, email blast, and piracy control issues that CANVAS® raised. We still use CANVAS® selectively, for survey purposes, and for projects serving marketing industry associations such as the ANA, IAB, and MMA. In 2001, we began streaming much of the AdData CANVAS® software content to a simplified website recently re-named AdDataPRIMER® (www.addataprimer.com), which by 2007 generated an average of 1,500+ logins per business day. PRIMER® is easy to search, while lacking numerous search options, spending data, news fields, and printer-friendly page rendering, and is devoid of sorting and exporting functions. It’s now used by 2% of our subscribers. In 2007, we added a powerful web version called AdDataEXPRESS®, with search, sort, and export functions more reflective of the CANVAS® software than the PRIMER® website. Updated twice per month, EXPRESS® (www.addataexpress.com) is now used by 97% of our subscribers, thousands of users per day. Q: Can project-based work be ordered by companies or associations? A: We occasionally perform work on a paid or gratis basis for certain clients and associations. Nearly all such data mining is done with our powerful proprietary software, and is valued on a per-name, or hourly, basis. Results are usually generated in Excel, and can be copied onto most desktops in seconds. Containing more fields than the web versions, some AdData software-based compound searches, numerical range searches, exact title or title cluster searches, plus other search, sort, and export capabilities, can yield more granular results. And all found results can be rearranged or sorted in hundreds of ways: alphabetically, by media spending amount, media type preferred, plan timing, zip code, category, company, agency, etc. These results can be exported, via Excel, into SalesForce, Act!, Gold Mine, Outlook, Access, and other CRM-oriented applications. Q: Can I demo the Advertising Database, and do you have a trial period? A: Generally, rather than throwing someone the keys to our vehicles and saying, "Good luck! Hope you come back whole, and as a buyer!", our representatives cheerfully conduct group 45-minute gotomeeeting sessions at your convenience, when you’ve gathered key prospective users to run the engine and kick the tires for functionality, accuracy, and appeal. Usually, these sessions reveal the positive results of collaboration: you'll have special insight and contact information we don’t have for certain brands, while AdData will provide useful new leads and contacts for you. (With 100,000+ contacts at top brands and agencies to steer in your direction from our speedy vehicles, these test drives usually result in immediate new sales opportunities…so fasten your seat belts and bring your pens!) After these sessions, if you remain unsure about AdData's offerings, we can schedule more sessions, or can sometimes arrange access for a few days, to help you decide if the content is right for you. Our websites also provide fact sheets detailing Service Bullet Points, Service Rates and Features, PIB Codes & Classes, and Terms and Conditions of Use, all of which we encourage you to download. Q: Do you provide training, and is it free? A: Yes; all basic group training is free, unlimited, and recommended. We train in the NYC environs in person, and elsewhere over the web via gotomeeting.com, which can accommodate a virtually unlimited number of attendees in an audio video session. Subscribers generally report that the websites are "intuitive", and are easily learned through frequent use. Just prospect more, and it gets easier! Please note: with many thousands of individual users, we can’t provide one-on-one training gratis. And we do offer customized certification training on a fee basis for individuals and groups. Q: If we buy AdData service, how can we tell if our people are using it? A: We track subscriber usage at the entity level, and, if we detect abnormally low use due to underassigned seats, or abnormally high use due to access sharing, we pledge to contact you. EXPRESS® offer monthly, quarterly, semi-annual, or annual reports detailing use by entity and person, for a fee. Service Rates and Features. Q: How can we contact you directly? A: Please direct inquiries to our main office at 212-956-0505, x 322, during regular EST business hours, or email us at sales@addata.net. For Editorial inquiries, please call x 309, or email editorial@addata.net; for Operations, please call x 314, or email operations@addata.net. Our main offices are at 12 East 32nd Street, Floors 6, 7 & 8, NYC NY 10016. TECHNICAL NOTES: Computers should run IE Explorer 7+ and Mozilla Firefox 3+ (Tech Q&A). (For more detail, please click, when appropriate, to Tech Q&A, Service Bullet Points, Service Rates and Features, Terms and Conditions, Protocol, and, if and when available, AdData EXPRESS® Web Demo. AdData’s Subscriber List is available on a discretionary basis.) |
REQUEST INFO
|
||||||||
Home
Contact Us
Support
Request Info
