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Methodology Advertising Database®'s skilled professionals normally enter products and services into AdData that: 1) exist as standalone brands with separate advertising budgets of $1MM+; 2) spend in national consumer media, inclusive of Network TV, National Cable, National Magazines, National Newspapers, Network Radio, Syndicated TV, and Internet; and are neither dealerships nor shadowy direct marketers / websites. These qualified brands are assigned to AdData staff, to be completed and updated on a prescribed basis. Once a brand is dated, users see the date of its most recent update. The AdData staff combs periodicals and the web daily for advertising-related changes, but its best resource is the proactive calling of brands and agencies it does daily to augment and update records. Through this process, 1,000+ brands are revised monthly. The staff concentrates on: 1) providing information for brands meeting the above criteria in all major LNA consumer categories; 2) updating about 50% of these brands every 6 months of any given usage date; and 3) ensuring 99.9%+ of completed brands are updated within one year. |
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