AdData PRIMER™, updated monthly, is used by 2.5% of our subscribers, and is our most simplistic and economical brand-based prospecting system for 10,000+ brands. It’s best for a cash-strapped entity with limited expectations. It has no folder or notes storage facility, nor can you export data from it. Your non-W-2 reps, while not permitted access to other AdData products, might be entitled to use AdData PRIMER™, situation-dependent.

AdData PRIMER™ shares the granularity of our others systems, but, lacking spending benchmarks and digital agency search capability, is less helpful for those using offerings from TNS Media Intelligence, Nielsen, MRI, Mendelsohn, and other proprietary and syndicated media research and sales development resources, many of whom also use Advertising Database for prospecting.

Updated monthly.

Perform basic lookups of topline brand and agency data, from home and work.

Pull up brand websites.

Contact individual brand decision-makers via email.

Store notes and project information temporarily or permanently, but with no lookup capability.

Cut and paste data (no exporting) for inclusion in other applications.

Enables record-by-record sectional printing, 5 pages per record.

Provides fixed alphabetical brand list output.

Discludes brand and company advertising spending information.

Discludes search capability for brands’ digital agencies, or for brands’ non-digital agencies whose planning supplements that of brands’ main media planning agencies.