AdData Reference

AdData Reference™ is a subscription-based online database providing colleges, universities and other reference libraries with hard-to-find facts, figures and insights into the 10,000+ leading brand advertisers in the U.S. More than a directory, this highly successful database details each brand’s ad spending for the past 5 years, identifies target markets, relationships to parent companies, the brand’s different ad agencies, plus full contact information for key personnel.

The information in AdData Reference™ is useful for:

Student assignments, such as development of business and marketing plans, plus situational and competitive analyses
Student career searches, to identify companies marketing in hundreds of categories, with key contact information
Lead generation, for campus advertising and sponsorship revenue generation

Now, with low academic pricing, AdData Reference™, can save you money compared to other resources, while providing your students and faculty with more valuable data, on a brand-by-brand basis.

Content Summary

Inclusion of 10,000+ brands spending (or trending) $1+ million per year amongst 19 types of measured media
800+ advertising classes within 60+ brand categories (LNA)
Brand spending data – full year 2005 to 2009 data (source: Kantar Media Intelligence)
Ad planning criteria – target demographics, geographic emphases, planning periods, etc. (available for 70% of brands)
10,000+ brand website links
12+ executive names per record (average) with direct contact information
55,000+ unique names including brand, company and ad agency decision-makers
Each brand’s ad agency relationships; agency of record, media planning, digital, creative, diversity and PR agencies.,
Media types preferred

FACT:
Over 1,000 marketing and media organizations subscribe to services from Advertising Database, founded in 1998, for key data about the leading advertised brands in the U.S.

Please ask your representative for more information.