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Typical student assignment requiring data from
AdData Reference:
“Prepare a business plan for the introduction and marketing of a new brand of luxury/sport automobile.
Be sure to include facts about competitive auto brands, including the annual advertising spending for each, and recent trends.”
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Search example:
User types in a portion of a brand name into the brand search screen of AdData Reference™.
The database presents a short list of possible similar brand names from which to choose. |
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Sample brand info screen:
User now has access to six tabbed pages of information about the brand. |
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Report sample:
Similar reports can be printed for this brand's five additional screens:
-main media planning
-target demographics
-geographic emphases
-media considered
-ad spending trends
-media plan cycles |
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