The Advertising Database

Editor's Statement

Advertising Database's® editorial team strives to compile the most current, comprehensive, and useful information for the advertising industry. Delving much deeper into the rosters of executives than are listed in other resources, our interviewers diligently query to develop complete lists of day-to-day advertising and marketing decision-makers at brands and agencies. Quite frequently, these executives are interviewed for brand and agency news, target demographics, and media planning details. When displayed with contact information, this provides users with multi-faceted data in one visual space. As a former VP at large Detroit and NYC agencies, and as founding principal of market research firms, I identify with the needs of media-oriented professionals, and direct our staff accordingly.

Gloria Wood, SVP and Editorial Director

Publisher's Statement

Ad Data provides solutions for media sales and business development executives who, for too long, have lacked a resource with the true granularity, accuracy, and currency needed for contact management. The further afield these executives have ventured from categories and territories of strength, the older and weaker their information has been. Salespeople have sometimes felt like data entry clerks, and resentment has built up around information sharing issues, with many sales lost. If your company is facing these problems, let's talk; we're used by thousands (and probably by your competitors), year after year. As a former national sales manager at Hearst Magazines, and as a founding principal of other research firms, I'm familiar with the tools needed for success. The entire Ad Data staff focuses on delivering the information you need in order to succeed. Thank you for visiting our site!; we look forward to speaking with you.

Trip Spencer, President and Publisher

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